The assistant that stops you losing bookings to unanswered calls and texts.
Never lose a booking to a missed call or message ★ Get your time back between dogs ★ Keep your regulars coming back
Meet Rice. 
Rice is the assistant who answers your calls and messages the moment you can't, and books them in before they go anywhere else. You stay in control. She just makes sure you never lose a booking while you're grooming.
Built for US dog groomers. Set up for you. Your first 14 days are on us. No contracts.
You became a groomer because you love dogs, not because you love living on your phone.
Yet the messages never stop, the no-shows sting, and the reviews you've earned never quite show up.
The Ones That Got Away
A new customer messages while you're grooming. You mean to reply later, but by then they've already found someone else.
A No-Show Costs You Twice
You turned others away to hold that slot, prepped your space, and nobody turned up. That's a whole appointment's income gone.
The Reviews You've Earned
You've got a book full of happy clients and almost nothing on Google to show for it, so new customers pick the groomer who simply asked.
This is where Rice comes in.
Rice works 24/7, so a missed call never means a lost booking.
No training or technical knowledge needed. Just walks, treats, playtime and belly rubs.
Never lose a booking
Every missed call and unread message is a booking slipping to another groomer. Rice catches them the moment they come in, so the inquiry turns into an appointment instead of a lost customer.
Get your time back
No more juggling messages, reminders and rebookings between dogs. Rice handles the admin in the background, so your head stays on the table and your evenings stay yours.
Keep your regulars
Loyal clients drift away when life gets busy and nobody reminds them. Rice nudges them back on their grooming cycle, so your chair stays full and your regulars keep coming back.
The Watchdog
Every call and message answered the moment you're mid-groom, so no booking ever slips away to a faster-replying groomer.
She catches what you can't.
You're mid-groom, both hands in a wriggling cockapoo, and the phone goes. You can't stop. Rice picks it up for you, so that new customer never even knows you were busy.
Booked in before you're finished.
While you're still brushing out the last knot, Rice has already offered your open slots and dropped the booking right into your calendar. No callback, no phone tag.
She never clocks off.
The message that lands at 9pm, or on a Sunday, or while you're on the school pickup, still gets a warm reply in seconds. Rice doesn't miss the ones you'd never have seen.
The Loyal Reminder
Cuts the no-shows that waste a full grooming slot, with automatic reminders and confirmations.
A gentle nudge the day before.
The night before, while you're finally sat down, Rice reminds them their dog's booked in tomorrow. No forgotten appointments, no empty chair where a groom should be.
One tap and it's locked in.
They reply to confirm, and you wake up knowing your day is full and everyone's turning up. No wondering, no double-checking your book.
She does the chasing, not you.
No more thumbing out reminders between dogs or after hours. Rice sends every one, for every booking, so that job's off your plate for good.
The Rebooking Cycle
Keeps your calendar full by bringing every regular back on time, so your clients don't have to remember themselves.
She remembers so they don't have to.
Six weeks fly by, and that lovely cockapoo owner means to rebook but life gets in the way. Rice nudges them right when they're due, so your regulars keep coming back without you lifting a finger.
A schedule that fills itself.
Instead of hoping people remember to call, Rice quietly brings them back at the right time, every time. You look up and next month's already filling in.
Timed to each dog's coat.
A matting doodle every few weeks, a Labrador less often. Rice learns each dog's rhythm and reminds them exactly when they're due, not too soon, not too late.
The Review Fetcher
The reviews that win you new customers, fetched automatically from the happy clients who just forget to leave them.
No more awkward asking.
You've just handed back a gorgeous, fluffy dog and their owner's beaming. That's the perfect moment for a review, and it's exactly when Rice asks, so you never have to.
She asks while they're still glowing.
Right after the groom, while they're posting photos and telling everyone how lovely their dog looks, Rice gently sends the ask. Happy clients, caught at their happiest.
You hear about it first.
If someone's not fully happy, Rice makes sure you know straight away, so you can put it right while it still matters. Fixing it quietly beats finding out from a one-star weeks later.
The Pack Report
Once a month, Rice shows you exactly what she caught, so you can see for yourself she has earned her keep.
See what she caught for you.
Every inquiry answered, every no-show headed off, every regular brought back, all totted up. The bookings you'd never have known you nearly lost, right there in black and white.
No wondering if it's working.
You don't have to take it on faith. Once a month the proof lands on its own, so you can see exactly what Rice earned her keep doing.
The whole picture at a glance.
No spreadsheets, no logging in, no working anything out. Just a friendly one-page summary that tells you everything in a minute, then you're back to the dogs.
What working with us looks like
Three simple steps, and the heavy lifting is ours.
Demo Call (15 mins)
This is where Rice will bark at you to use our service. Just kidding. We don't do sales calls. This is simply a chat to answer your questions, explain how Rice works, and see if we're a good fit.
We set up Rice for your business (7 to 10 days)
Fill out a short onboarding form with your business details. Once we have what we need, we get to work building Rice around your schedule, your slots and your grooming cycles.
Rice goes to work (day one)
We walk you through everything and switch her on. From day one she starts answering, reminding, rebooking and filling your calendar.
We know trusting someone new isn't easy.
Trusting someone new with a part of your business is a big step. We do everything we can to make it feel easy, safe and worth it.
Simple To Use
No apps to learn, no setup on your end. Rice works quietly in the background and we handle everything for you.
Affordable
One flat monthly price, built to be fair. No surprises, no hidden extras, no catches.
No Contracts
Stay because it works, not because you're tied in. Cancel anytime, no awkward conversations.
Always Improving
We're constantly refining and upgrading Rice, so your service only gets better over time. You get every improvement automatically.
A Human Always on Hand
You're never left alone with a robot. A real person is always one message away, ready to help whenever you need us.
Try Us for Free
We put our money where our mouth is. Start with a full 14 day free trial, because we're confident you'll want to stay once you see Rice work.
Simple pricing up front.
One flat price, right here on the page. No tiers, no surprises.
Hire Rice for just $297 per month. She is so confident you will love her that we do not ask for any contracts, you can cancel anytime and your first 14 days are free.
She will also need walks, treats, playtime and belly rubs.
Ready to let Rice take the admin off your hands?
Try her free for 14 days and see your schedule fill itself, while you get back to the dogs. No contracts, cancel anytime.
Claim Your 14-Day Free Pilot
Frequently asked questions
Everything you might want to know before you say hello.
What exactly is Rice?
Rice is an assistant built for your grooming business. She answers inquiries, reminds clients, rebooks them and asks for reviews. She comes with a human owner (us), and we set everything up and manage it for you. Rice's brilliant with the routine stuff. The weird one-off questions? She'll pass those straight to a human (you).
Do I need to be good with technology?
Not at all. There's nothing for you to install or learn. We handle the whole setup, and Rice runs quietly in the background. If you can send a text message, you're already qualified.
When would I actually be charged?
Never without you knowing. Your first 14 days are completely free. We take your card upfront so Rice can keep working seamlessly if you're happy, but a few days before your trial ends, we'll remind you with the exact date and show you everything she's caught. If she's not earning her keep, cancel in a couple of clicks and you won't pay a cent. No surprise charges, ever.
Will Rice replace me or sound robotic to my clients?
No. Rice handles the admin so you can focus on grooming. She's set up to sound warm and natural, in a tone that fits your business, so your clients feel looked after.
What if a client wants to speak to a real person?
They always can. Rice handles the routine messages, but anything that needs a human comes to you, and a real person from our side is always one message away too.
How is this different from a receptionist or booking app?
A booking app waits for clients to come to it. Rice goes out and does the work: replying instantly, chasing rebookings, filling cancellations and asking for reviews, all automatically. It's less like software and more like having an extra pair of hands.
Is there a contract?
No contracts, ever. You stay because Rice earns her keep, not because you're locked in. Cancel anytime.
Will this get me bad reviews?
No, and it's a fair thing to worry about. Rice only asks for a review after a groom, and if someone's anything less than happy, she quietly lets you know first so you can put it right. Nobody's feedback gets hidden, anyone can always leave a review on Google directly, but Rice makes sure you hear about a problem early, while you can still do something about it. In a trade where your work speaks for itself, she just helps your happy clients say so.
Will Rice fix my business overnight?
Of course not. Rice is brilliant at making sure you never lose a booking to a missed message and that your calendar stays full, but she works best alongside the great grooming you already do. She removes the admin that's costing you time, retains your current clients and secures new ones. She doesn't replace your skill.